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Master Applied Social and Market Research

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  • Objectives
    The course provides a comprehensive training in social and market research methods, including research management, budgeting and design; it also develops a range of methodological techniques (quantitative and qualitative), the handling and analysis of quantitative (using SPSS) and qualitative data, and skills relating to the interpretation and presentation of data and ethical concerns in conducting research. Graduates are able to successfully design, cost, plan, manage and conduct research.
  • Entry requirements
    Normally, you will be expected to possess at least a second class Honours degree from a UK university or equivalent. Preference will be given to those with an Honours degree in the humanities or social sciences with a quantitative or marketing element. You must also be numerate and willing to undertake a numeracy test should this be necessary. Attainment of at least IELTS 6.5 or TOEFL 600 must be demonstrated in terms of written English language ability. It is our policy to accept those who lack standard qualifications. Non-standard applicants will be required to convince the selection panel (course leader and admissions tutor) that they have had a significant amount of relevant working experience and have the academic potential to study effectively at Masters level.
  • Academic Title
    MA Applied Social and Market Research
  • Course description
    Introduction
    Professional recognition: The course is accredited by the Market Research Society.

    The course provides a comprehensive training in social and market research methods, including research management, budgeting and design; it also develops a range of methodological techniques (quantitative and qualitative), the handling and analysis of quantitative (using SPSS) and qualitative data, and skills relating to the interpretation and presentation of data and ethical concerns in conducting research. Graduates are able to successfully design, cost, plan, manage and conduct research.

    The course has excellent links with the wider social and market research community. Organisations such as the BBC, MORI, Research International, MVA, The Hospitality and Training Foundation, Essex Social Services, The Home Office and other government departments all continue to employ graduates of the course in a research capacity. Links with other organisations, such as the Royal National Institute for the Blind, have been formed to accommodate the dissertation.

    New for 2007 The University of Westminster is one of only three centres to offer the Market Research Society (MRS) Diploma in Market and Social Research Practice. The course is designed for experienced research practitioners working in the areas of commercial market and/or social research, either within research agencies or client-side research departments.

    Course Content
    Modules may be taken individually on campus or by distance learning, over approximately 12 weeks.

    Core modules:
    -Data Structure and Information Management
    -Dissertation
    -Marketing Principles
    -Qualitative Research Methods
    -Quantitative Techniques and Computing
    -Research Management and Evaluation
    -Social and Market Research Methods
    -Social and Market Research Practice

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