Master in Fashion Business

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  • Course description
    Master Courses of Fashion Business.
    Master Courses - Florence


    11th edition - Five are the distinctive features of a today Manager in the fashion industry: a deep knowledge of the system, an advanced brand strategy, marketing and communication competences, instinct for business development combined with an entrepreneurial vision. The Master course in Fashion Business covers all these areas, offering a perfect balance of know-hows for participants, whether they aim at working within companies or at launching and developing their own personal project. It immerses participants in the deep complexity of the fashion system and its processes. It gives theoretical and practical knowledge of brand and communication strategy. It enhances the instinct for business and the entrepreneurial vision. It shapes the professionals of tomorrow empowering their talents and boosting their skills. It gives them the whole fashion business intelligence they need to stand out in the market.

    Students become professionals with a deep knowledge of the fashion system and acquire the skills to develop their own fashion project, learning how to start a business, launch a brand, approach the market with their products.

    In previous editions, projects have been developed in collaboration with: Adidas, Colmar, Luisaviaroma.com, 120% lino, Emilio Cavallini, The Bridge, Archivio, Roda.


    DURATION: 11 MONTHS
    ATTENDANCE: FULL-TIME
    LANGUAGE: ENGLISH


    Get an insight: find out more about Master's activities.

    Target - This Master is aimed at graduates that have completed a degree in communication, economics, fashion design or styling, and to young professionals willing to develop a strong, solid training in fashion management.

    Methodology and structure – Participants work alongside companies on real projects, experience the challenges and opportunities of the current market and develop creative solutions through exercises that include role plays and simulations. Lesson are divided as follows: lectures, integrative courses, lab activities, project development in focus areas and visiting at companies. The course ends with a final event organised by students and a Final Project. The faculty is made of professionals and helps students getting in touch with the several opportunities offered by local realities, allowing a direct link between projects and surrounding activities. The Master course is composed of different modules:
    - introductory fashion related cultural area
    - very specific business management and Made in Italy module
    - project area aimed at working on real business cases
    - Final Project is carried out by students, individually or in groups, working on a case study or a real brief given by a company.

    Career opportunities - At the end of the Master, the Fashion Business Manager can work for fashion events, public relations, fashion businesses, advertisement and press offices. Students can find a job as Brand Expert, Fashion Promoter, Fashion Marketing Expert, Creative in advertising and Consultant for new media.


    Cultural Area.

    Fashion Culture.
    The course analyses the key moments in the Italian and international fashion history from the 4th century to the new millenium. 

    Graphic Tools.
    This is an introduction to the main techniques that are specific to the fashion communication industry, focusing specially on digital presentations using Power Point and Apple Keynote. 

    Fashion Marketing and Management.
    This course explores primarily fashion marketing and outlines some merchandising aspects through the study of the specific "fashion marketing mix", focusing on brands and marketing strategies for product development, fashion production and industry, supply chain, sales organisation and pricing strategies, both in the industry and retailing business. The course analyses the thinking behind the strategies for fashion products, paying special attention to the business aspects of fashion environment.


    About IED:

    The nexus between knowledge and knowhow is the indispensable starting point for developing the cultural, creative and critical skills and competencies that are the ultimate goal of education at the IED.

    Partnerships with leading enterprises are a fundamental factor in the IED’s educational strategy, featuring both at every stage throughout the didactic process and in the special events held to mark the end of every academic year. As a result of the IED’s constant, active relationship with the business world, more than 200 firms contribute in various ways every year to its student training programmes.

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