Master in Science in Marketing Management

Comments about Master in Science in Marketing Management - At the institution - Birmingham - West Midlands

• Entry requirements
  Good UK Honours Degree (minimum of a lower second class) or an overseas degree recognised by Aston University, plus two references. International students whose native language is not English and have not completed a full degree programme taught in English, will also need a TOEFL score of 600 (paper based) or 250 (computer based) with a TWE of 4.5 equivalent to 100 (internet-based) with a minimum score of 23 in writing and speaking and 20 in reading and listening OR an IELTS score of 6.5 overall with a minimum of 6.5 in writing and speaking and 6.0 in reading and listening. Pre-sessional English language programmes are available for good applicants whose English qualification falls just short of these requirements.
• Academic title
  Master in Science in Marketing Management
• Course description
  The MSc in Marketing Management is designed to meet the needs of graduates who have not previously specialised in marketing but now wish to do so. While featuring specialist marketing modules, an understanding and appreciation of other business functions within organisations is also developed.
  
  Outline of programme
  
  The programme consists of 10 modules.
  
  Foundation & Integrating Modules
  
      * Accounting for Non-Financial Managers
      * Foundations of Marketing Science
      * Marketing Management
      * Strategic Management.
  
  Specialist Modules
  
      * Marketing Psychology
      * International Marketing Management
      * Integrated Marketing Communications
      * Marketing Research
      * Marketing Strategy
      * Services Marketing.
  
  Assessment
  
  The 10 taught modules are assessed through a mixture of examinations and coursework (details of the assessment criteria for each module is given in its module outline). The taught element of the course is complemented by a substantial piece of research leading to the completion of a dissertation in a student’s particular area of interest.
  
  Career opportunities
  
  This programme equips graduates with the necessary skills and knowledge to pursue a career in marketing, either within specialist areas such as advertising or market research, or within a general marketing function. It is relevant to both the private and public sectors, as well as profit and non-profit organisations.
  
  Example jobs of recent graduates include:
  
      * Trade Marketing and Account Support Executive – Weetabix
      * Marketing Coordinator – Chubb
      * Management Trainee – Popular Bank of Cyprus.
      * Assistant Brand Manager – Procter and Gamble
      * Marketing Graduate – Exel.

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