MA Marketing Management

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Comments about MA Marketing Management - At the institution - Wolverhampton - West Midlands

  • Objectives
    This innovative degree combines the latest marketing theories and concepts which provide the mindset, knowledge and tools required by a practising marketing manager Successful completion of the programme will allow advanced entry on the CIM Professional Postgraduate Diploma The course focuses upon a work-related operational approach that reflects the nature, and scope, of relevant job opportunities, and thus offers a differentiated experience. This will be achieved by the analysis of live case studies and the opportunity for practical work experience, in addition to traditional modes of study
  • Entry requirements
    You should have one of the following to gain entry onto this programme: -a good degree from a UK university, or overseas equivalent -professional qualifications or appropriate experience of at least two years in a business environment with a marketing role You should also have: -competency in the English language with a minimum of IELTS 6 or equivalent where first language is not English -a tutor or sponsor reference which illuminates your capabilities, motivation and previous attendance patterns -In all of the above cases, the Business School and the University of Wolverhampton International Office (acting in tandem with the School) reserve the right to use an interview as appropriate to support the process of selection and entry to the programme
  • Academic title
    MA Marketing Management
  • Course description
    Future prospects

    Marketing is a key activity of all types of organisations whether they are commercial or non-commercial, large or small, national or international. Employers therefore need new employees to have a critical understanding of the competitive environment and the demands that it places on them, their products or services, their marketing operations and resource utilisation

    This degree aims to equip graduates to address these issues and offers the interpersonal skills to contribute to continuing business success. It provides an excellent basis for those wishing to have careers in marketing

    Typical modules may include

    -Marketing Research and Information
    -Marketing Planning
    -Relationship Marketing
    -Marketing Communications
    -Research in Organisation Studies
    -Business-to-Business Marketing
    -Marketing Solutions for Business
    -Organisational Consultancy Project

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