Master in Arts in Advertising and Marketing

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Coventry University

Comments about Master in Arts in Advertising and Marketing - At the institution - Coventry - West Midlands

• Objectives
  The MA Advertising and Marketing aims to give a broader perspective on aspects of marketing communications. It allows the development of both cognitive and practical skills. It focuses on the primary link between organisations and customers and helps develop a better understanding of how to produce more persuasive communications.
• Entry requirements
  To be considered for the MA Advertising and Marketing programme you must normally hold a good 2nd class Honours degree in a related Business or Management discipline or any other discipline that is acceptable to the Business School. Exceptions to this will be considered on an individual basis.
• Academic title
  Master in Arts in Advertising and Marketing
• Course description
  
  Future prospects
  
  This programme will enable you to interpret market data, provide a situational analysis and make recommendations for strategic developments.  You will also be able to adapt to changing market conditions and excel in teamwork and leadership.
  
  Course content
  
  Your study would include material on:
  
      * creative development
      * copywriting
      * brand management and development
      * media consumption and selection
      * communications management

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