Master International Tourism Marketing

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Comments about Master International Tourism Marketing - At the institution - London - Greater London

  • Objectives
    This unique course is run in conjunction with ESCEM Poitiers, School of Business and Management, one of the Ecole Superieur business schools in France. The course involves studying in both the UK and in Poitiers, and successful completion will give you two Masters degrees - one from London Metropolitan University and also one from ESCEM Poitiers. This unique dual award gives you an increased chance of professional employment in today's global tourism and hospitality industries, wherever you wish to work.

    Taught in English in both France and the UK. This programme gives you the chance to study strategic management in the tourism industries in an international context, from two different perspectives. France is one of the key tourism destinations for travellers in Europe and beyond. The excellence of its management of hospitality resources such as gastronomy, viticulture, hotels and lodgings of every type, is renowned throughout the world. The UK's tourism industries are also highly developed; they are based around a thriving tourist attractions sector, with many of the leading attractions located in London, and upon a sophisticated tourism retail, operating and carrier infrastructure. The course aims to provide you with the skills to research and evaluate all aspects of these industries from an international perspective, thoroughly grounded in an understanding of services management. Also making the course distinct among other postgraduate courses of this nature is the three-month tourism placement, which can be carried out in either London or Poitiers, giving you a valuable opportunity to gain work experience that also counts as part of your postgraduate degree.
  • Entry requirements
    The minimum entry requirement will normally be a lower second class Honours degree in a business or marketing-related subject or equivalent. Applicants will also be considered who can demonstrate substantial relevant work experience.
  • Academic title
    MA International Tourism Marketing
  • Course description
    Course structure
    The course consists of eight core modules and a three-month placement in either the UK or France. The first semester takes place in Poitiers, and the second semester is taught in London. You also need to complete a dissertation/project, which can be undertaken in either the UK or France.

    Provisionally, the modules include:

    -The Hospitality and Tourism Consumer (Poitiers)
    -Entrepreneurship (Poitiers)
    -Service Sector Management (Poitiers)
    -Strategic Management in the Hospitality Industries (Poitiers)
    -Research Methods for Tourism (Poitiers)
    -Sustainable Tourism Planning (London)
    -Tourism Marketing (London)
    -Technological Innovation in Tourism and Hospitality (London)

    A range of assessment methods are used including written reports, projects, presentations, work placement and dissertation.

    Career opportunities
    This unique dual Masters degree gives you an international perspective on strategic management in tourism combined with relevant work experience, as well as recognised qualifications from both the UK and France. These combined elements put graduates who wish to move into the international tourism and hospitality sector in a very strong position, with excellent career prospects within management and marketing for multinational or internationally-focused companies, in management within the tourism infrastructure, and for entrepreneurship and consultancy. Graduates may also progress to further study.

    Attendance & duration
    Full-time: 12-18 months

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