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MBA (specialism in Marketing)

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  • Entry requirements
    You will normally need: * a minimum of three years’ relevant managerial or professional experience, together with a good degree (or GPA equivalent); or * a relevant postgraduate/post-experience qualification from a recognised university or college; or * a professional qualification that is regarded as equivalent to a degree, from an approved and recognised body. Two written references (normally one academic) are also required. Applicants whose first language is not English must also demonstrate that their level of English is high enough to study at postgraduate level, by achieving a score in a recognised test such as: * IELTS level 6.5 – with a minimum of 6 in reading and writing. * TOEFL score of 575 or above (paper-based), or 233 or above (computer-based), or 90 or above (internet-based). It is possible to enter this programme on the basis of managerial experience rather than as a graduate. We normally seek a minimum of seven years’ relevant managerial or professional experience.
  • Academic Title
    MBA (specialism in Marketing)
  • Course description
    Accredited by the Association of MBAs (AMBA)

    This MBA programme with specialism in Marketing is designed to satisfy the increasing demand worldwide for effective professional managers. Our aim is to prepare you for the challenges of senior management.

    The programme, offered by Oxford Brookes University, combines the very best of a general MBA with further specialist knowledge in the area of marketing. It is attractive to students who have a background in marketing and to those with a more limited knowledge.

    This specialism can be taken with any of the modes of study offered on the MBA programme. All managerial specialisms include an elective programme and a dissertation or consultancy project in your chosen area, but the degree title remains MBA.


    The reputation of the Business School is underpinned through membership of and programme accreditations received from the Association of MBAs, the Association of Business Schools, and professional associations such as the Chartered Institute of Personnel and Development, and the European Foundation for Management Development. The Business School is, therefore, widely regarded as one of the best within its peer group.

    The Business School’s programmes benefit from rigorous quality assurance procedures and regularly receive excellent feedback from external examiners, employers, students and professional bodies. In 2005, Business and Management achieved ‘Broad Confidence’, the best possible result, in the discipline audit trail as part of the Quality Assurance Agency Institutional Audit.

    Many students who graduate from Business School programmes go on to achieve high status in the industry of their choice.

    The Business School has an active programme of research based around six key research areas:

        * Accounting, Governance and Information Management
        * Economics and Strategy
        * Hospitality, Leisure and Tourism Management
        * Human Resource Management and Organisational Behaviour
        * Marketing and Operations Management
        * Pedagogy

    The School maintains a rigorous and dynamic doctoral programme leading to the higher degrees of MPhil and PhD. Postgraduate students join a supportive, friendly and multicultural research environment.

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