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Media Culture and Communication, BA Hons

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  • Academic Title
    Media Culture and Communication, BA Hons
  • Course description
    Media culture is thought to be the dominant motif of our changing times. Therefore, it is essential that students be equipped with the relevant analytical and practical tools to be able to fully understand and participate in a world where the lines between art, politics and culture are becoming increasingly blurred.

    This programme has been designed to introduce students to critical engagement with media which involves studying the relationship between theory and practice. An appreciation of, and ability to deal with, complex intellectual frameworks of analysis, whether they be related to texts, institutions or broader political economies, is seen as central to informing media practice.

    Once established, this relationship will serve to enhance the student’s ability to participate in the programme’s key strands: critical theory, visual culture and new media technologies.

    Year 1
    -Introduction to Media Culture and Communication
    -Media Markets
    One options from:
    -Film and American Society: 1930 - 1980
    -Living in the City
    -Reading Film
    -Modern Societies
    -Political Communication
    -Communication, Propaganda and Spin
    -Introduction to Journalism
    -Option chosen from another discipline

    Year 2
    -Media Theory and Representations
    -Video Production
    Two options from:
    -Digital Imaging and the Internet in Concept and Practice
    -Dream Factory
    -Environment Politics and the Mass Media
    -Global Cinema, National Identities
    -Introduction to Print Journalism Desktop Publishing and Multimedia
    -Screen and Performance Writing
    -Culture and Society in Twentieth Century Britain
    -Option chosen from another discipline

    Year 3
    -The New Media Environment
    -Project (principally Video, Magazine, Print Journalism or Website Design; possibilities in Photography/Image Manipulation or Sound)
    Two options from:
    -Advanced Print Journalism and Alternative Publishing
    -Advanced Screen and Performance Writing
    -Film, Fantasy and Identity
    -Music Composition: Technology and Creativity
    -Working for Hollywood

    Career options
    Opportunities in the media, business and industry or education

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