Objectives
This programme aims to provide an insight and understanding of modern marketing: providing topical and practical knowledge with an emphasis on the ability to sense, shape and prepare to meet the needs of the future. It provides graduates from non-business and business related disciplines with a rapid and reliable understanding of contemporary management principles, priorities, practices and issues. It caters especially for the needs of well-qualified individuals who anticipate a management career with international or multinational corporations, and who wish to combine a rigorous and accessible academic understanding of management with applied knowledge and effective, practical insights and capabilities. You will work with a peer group of like-minded students at a similar stage in their management development, and with complementary interests and ambitions. Academic contributors and researchers aim to provide an engaged and stimulating learning experience, with staff and students coming together in a vibrant postgraduate community.