Comments about MSc Marketing and Communications Management - At the institution - Hull - East Yorkshire
This programme has been designed to ensure that students have the fundamental knowledge and skills to perform within any marketing role, building upon this foundation by developing a clear understanding of the function of marketing communications in the international business environment. In order to equip students for the specific needs of a role within the creative industries, the programme aims to foster the ability to choose, design, implement and evaluate creative message strategies for different target audiences and to select the appropriate media channels to communicate such messages for best impact. Detailed examination of case examples encourages an appreciation of best practice in the marketing communications industry and emphasises the importance of project teams. The dissertation or project will then allow students to explore a marketing communications issue in considerable depth.
The MSc Marketing and Communications Management is aimed at those students who are looking to take up or progress a career within the ‘creative industries’ such as advertising, direct marketing or public relations but also want to gain a thorough grounding in general marketing principles. In addition to a core module on integrated marketing communications, this programme provides additional specialised marketing communications modules, and there is the opportunity to work on a tailored communications research project or dissertation in the third semester.
MSc Marketing and Communications Management
The programme content and structure have been designed to ensure that the MSc encapsulates current thinking and contemporary research. Students benefit from a programme which reflects the latest trends and requirements of the marketing and communications industry, laying particular emphasis on the needs of the employer. The content is enhanced by academics who offer both research and industry expertise, helping to bridge the gap between theory and practice. Students who wish to pursue broader marketing concepts should consider our MSc in Marketing Management.
• Advertising and Media
• PR and Organisational Communications
• Principles of Marketing Management
• Integrated Marketing Communications
• International Marketing
• Buyer Behaviour
• Professional Skills
• Research Methods
• Dissertation or project
The programme is split into three semesters. The first two are teaching semesters and the third is spent working independently, with academic supervision, on the project or dissertation.
Modules are assessed through a range of means, including coursework, examinations, presentations and group work, and all students complete a project or dissertation of 15,000– 20,000 words.
Outside speakers further enhance the MSc programme and enliven modules by relating their real-world experiences to provoke fresh insights into business practice. Company visits also provide firsthand experience of the UK business environment, bringing theory to life. The academic programme is backed by extensive learning resources, a friendly and supportive study environment and a programme designed to foster both personal and career development