Building upon your relevant undergraduate training, the programme offers an accelerated learning experience and qualification that will further enhance your professional development. By increasing your capability to analyse sport organisation policies, strategies and issues, and apply management principles to a variety of sport contexts, you should become a more informed and effective manager.
The programme is student-centred and uses a mixture of conventional lectures and seminars, supported by online resources and by directing students to outside sources of information. The programme benefits greatly from the use of case study material, live projects and close collaboration with practitioners.
What you will study
Managing the Sport Organisation provides the sports manager with knowledge of the primary organisational influences on sport and sport management. It will also provide an opportunity to offer an effective response to the needs and aspirations associated with the planning and implementation of organisational development.
Resource Management in Sport provides the opportunity to develop competences and skills in appropriate human resource management. It also helps develop competences and skills in management accounting, financial analysis and techniques allied to sports organisations.
Sport Marketing develops knowledge of and a practical approach towards the theories and principles of sport marketing. Students will be able to develop an appreciation of the skills of marketing through the study of examples and case studies from the world of sport. Theoretical and research interests will develop and expand strategic and tactical planning and control techniques in organisational marketing.
Sports Development asserts that development planning and development plans are a central part of the management and delivery of sport in all agencies and sectors. This module addresses the fundamental basis for development planning and the skills necessary to engage in that process. The focus of the module is on the development plan and the factors that constrain its implementation in practice. There is a strong emphasis on experiential learning.
Sport Facility Management enables you to study current issues in sport facility management that are both academically relevant and vocationally pertinent. It will also allow you to develop an understanding of key competence areas, together with improving facility management skills through applied practice. The specific aims of the module will provide the manager of sport facilities with the knowledge, skills and techniques necessary to ensure effective and efficient facility management.
Sport Event Management develops knowledge, basic skills and techniques to plan, organise, lead, control and evaluate a regional, national or international sports event. It will also help develop the ability to critically appraise an applied sports event management issue.
Sport Management Research Dissertation develops the student's knowledge and understanding of an aspect of sport management and to develop skills in communication, argument, critical thinking and independent enquiry.
Year 1 Modules
SP0421 Sport Facility Management (OPTION, 20 Credits)
SP0434 Sports Event Management (PG) (OPTION, 20 Credits)
SP0435 Managing the Sport Organisation (CORE, 20 Credits)
SP0436 Sport Marketing (CORE, 20 Credits)
SP0438 The Research Process (CORE, 20 Credits)
SP0450 Resource Management in Sport (CORE, 20 Credits)
SP0700 Community Sports Development (OPTION, 20 Credits)
SP0702 Sports Development in Contemporary Society (OPTION, 20 Credits)
SP0704 Sport Research Dissertation (CORE, 60 Credits)
COURSEWORK AND ASSESSMENT
All assessments are applied to the practice of sport management and examples of these include case studies, real life projects, plans and reports.
The programme is awaiting accreditation proposals from the newly established industry body Institute for Sport, Parks and Leisure (ISPAL).
The course is designed for those seeking to enhance employment prospects in the sport and recreation industry and is therefore geared towards learning outcomes with a professional vocational relevance. Current graduates work, quite literally, around the world in various levels of sport management positions from the commercial, public and voluntary sectors.