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Comments about Strategic Marketing MSc - At the institution - Hatfield - Hertfordshire
This course is designed to help you progress your career in marketing towards management some of the roles out graduates have taken.
This course helps you take your career in marketing to management level. Whether you are a recent graduate looking to improve your profile before entering the job market, or a marketing professional who wants to gain further qualifications and increase your prospects, the course gives you the skills and knowledge you will need.
Strategic Marketing MSc
You will be taught by a highly motivated and dedicated team, who will provide you with both academic and industry examples to enhance your understanding of the topics you will cover. We adopt a participative approach to your study, and you are encouraged to share knowledge and experience and so contribute to others' learning.
We offer a varied programme of teaching that includes facilitated seminars, practical workshops, web-based learning, case study analysis and traditional lectures. We also provide sessions by visiting staff, practitioners and consultants to give a varied perspective of the topics covered.
You will be assessed through a variety of coursework including presentations, reports and projects. You will also be required to complete a dissertation and will be supported by a dissertation supervisor.
Year 1 - full details
-Behaviour and Marketing Creativity
-Critical Issues in Strategic Marketing
-Dissertation: MSc Strategic Marketing
-Engaging with the External Environment
-Evaluating Strategic Marketing
-Organisation and Context
-Practicising Strategic Marketing in Uncertainty
-Strategic Marketing Operations
-Strategic Marketing Techniques