Strategic Marketing MSc

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Comments about Strategic Marketing MSc - At the institution - Hatfield - Hertfordshire

  • Objectives
    This course is designed to help you progress your career in marketing towards management some of the roles out graduates have taken.
  • Entry requirements
    This course helps you take your career in marketing to management level. Whether you are a recent graduate looking to improve your profile before entering the job market, or a marketing professional who wants to gain further qualifications and increase your prospects, the course gives you the skills and knowledge you will need.
  • Academic title
    Strategic Marketing MSc
  • Course description
    You will be taught by a highly motivated and dedicated team, who will provide you with both academic and industry examples to enhance your understanding of the topics you will cover. We adopt a participative approach to your study, and you are encouraged to share knowledge and experience and so contribute to others' learning.

    We offer a varied programme of teaching that includes facilitated seminars, practical workshops, web-based learning, case study analysis and traditional lectures. We also provide sessions by visiting staff, practitioners and consultants to give a varied perspective of the topics covered.

    You will be assessed through a variety of coursework including presentations, reports and projects. You will also be required to complete a dissertation and will be supported by a dissertation supervisor.

    Course content

    Year 1 - full details

    Core modules

    -Behaviour and Marketing Creativity
    -Critical Issues in Strategic Marketing
    -Dissertation: MSc Strategic Marketing
    -Engaging with the External Environment
    -Evaluating Strategic Marketing
    -Organisation and Context
    -Practicising Strategic Marketing in Uncertainty
    -Strategic Marketing Operations
    -Strategic Marketing Techniques

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