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Creative Strategy and Writing for Advertising - Part-time

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  • Course description

    TV, print and radio advertising may be losing ground whilst digital messages increasingly influence how consumers learn about goods and services. Good content, however, is firmly back in fashion.

    Learn how to engage today’s B2C and B2B audiences whilst investigating the strategies that helped sell FMCGs even before Mad Men. Analyse our food and automotive fantasy worlds and sharpen your own copy writing skills at the same time. See how writing and images can acquire the power to persuade, whatever the medium.

    Laurence Kennedy, a Director of Convergences PR, will introduce creative strategies whilst showing you how a modern agency is structured and how to approach creative briefs.

    The specifics will vary but the course is designed for those interested in marketing, PR or advertising and anyone keen to review and sharpen their own professional writing skills.

    Expect a mix of industry tricks and insights delivered through group campaigns, writing tasks, games and individual presentations. And feel free to bring work in for discussion and advice.

    What you need to bring

    A notebook and pen/ laptop and an open mind.

    Dates

    Autumn Term

    • Wednesday 7th October -9th December 2015

    Spring Term

    • Wednesday 13th January - 16th March 2016
    Class size

    Maximum 16 students

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