ObjectivesThis Joint Honours programme is designed for students who want to work in the area of events, hospitality, public relations and marketing. The course gives you a strong academic background in marketing, PR and business, and enables you to apply this to the growing world of public relations and events. This is coupled with practical implementation through the organisation and promotion of events. London is a world centre of events; cultural, music, artistic, sports and historic, so this is an ideal course for someone who wants to get more involved in this industry.
Entry requirementsYou should have 160-200 points, including at least 140 from two or more A-levels. English Language and Mathematics GCSE grade C or above (or equivalent) are also required. These requirements may be varied in individual cases.
Academic titleBA Events Management and Public Relations
Course descriptionCourse structure
Level 1
* Studying Service Sector Management
* Leisure and Tourism Environment
* Introduction to Public Relations
* Quantitative Analysis
* Business in its Environment
* The Events Industry
Level 2
* Finance for Leisure Tourism and Hospitality Management
* Public Relations Theory and Practice
* Events Management Law
* Communications and Technology
* Planning and Management of Events
* Media Relations
Level 3
* Contemporary Issues in Events Management
* Corporate Communications
* Public Relations Strategy
* Events Strategy
* PR and Events Project