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BA Business and Marketing

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Comments about BA Business and Marketing - At the institution - London - Greater London

  • Objectives
    This combined Honours course gives you the opportunity to specialise in two disciplines, providing you with a greater career choice and a range of highly transferable skills. You will develop an understanding of the key areas of business and management and the major marketing disciplines. As focused, targeted marketing increasingly becomes a key factor in business success today, you will gain business and marketing skills that can be applied in many different industries.
  • Entry requirements
    You should also have 160-200 points, including at least 140 from two or more A-levels. English Language and Mathematics GCSE at grade C or above (or equivalent) are also required. These requirements may be varied in individual cases.
  • Academic Title
    BA Business and Marketing
  • Course description
    Course structure

    Joint Honours involves four modules from each level in Business, and four from Marketing. You may also choose a Major/Minor combination after level 1.

    Level 1

    Studying Marketing and Operations
    Introduction to Marketing
    Business in its Environment
    Quantitative Analysis
    Accounting for Business
    Economics for Business

    Level 2

    Marketing Communications
    Managing the Human Resources Function
    International Marketing
    Business Finan

    Level 3

    Strategic Management
    Marketing Planning
    and Control
    Perspectives in Human Resource Management
    Strategic Marketing
    Services Marketing

    Current Issues in Marketing

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