Marketing Communications BA Honours
The expansion of new media technologies combined with the relationship between customers and organisations provides unique areas of study within marketing communications. This course has been developed with professionals from the marketing industry to provide you with the knowledge, skills and capabilities you need to pursue a career within the highly competitive marketing communications environment.
The course will be of interest if you are attracted to careers in the communications side of the marketing industry, whether with marketing service agencies (such as advertising), in public relations, brand management, direct and interactive marketing, or in client-side marketing communications departments.
Our degrees in marketing have a shared ?rst year which allows you to experience all the main areas in marketing before you ?nalise your degree to match your career choice.
We provide relevant exemptions from the Institute of Direct and Digital Marketing (IDM) and are aiming to provide exemptions from other professional bodies, including the Chartered Institute of Marketing (CIM).
The modules you study will develop your understanding of the theoretical and practical aspects of all areas of marketing communications.
In addition to subject knowledge you will develop good transferable skills, learn how to work effectively in teams, solve problems, develop critical thinking and present your ideas persuasively.
Teaching methods focus on active student learning through seminars, workshops, problem-based and blended learning (including group work in Years 1 and 2) designed to engage your interest.
Assessment methods may include essays, reports, presentations, case studies, videos, podcasts and posters, as well as time-constrained in-class tests and exams.