BA Marketing Management

Comments about BA Marketing Management - At the institution - Kingston Upon Thames - Greater London

• Objectives
  This course enables you to focus your business studies on marketing management. It provides a sound business education combined with specialist studies in marketing at later levels of the course. You will also have the opportunity to study a modern European language. An optional work placement year enables you to put theory into practice in a real business situation.
• Academic title
  BA Marketing Management
• Course description
  BA Marketing Management
  
  Programme
  
  Year 1
  
  -Business Accounting
  -Business Environment
  -Business Information Systems 1 OR Information Technology for Business
  -Law for Business
  -Marketing
  -Quantitative Methods OR
  -Quantitative Analysis
  -Organisation Behaviour
  -Option module
  
  Year 2
  
  -Accounting for Business Performance
  -Human Resource Management
  -International Business and Institutions
  -Operations Management
  -Marketing Communications
  -Quantitative Market Research
  -Qualitative Market Research
  -Option module
  
  Year 3
  
  -Strategic Management
  -Strategic Marketing Decisions
  -Option module