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BA Marketing Management

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Comments about BA Marketing Management - At the institution - Kingston Upon Thames - Greater London

  • Objectives
    This course enables you to focus your business studies on marketing management. It provides a sound business education combined with specialist studies in marketing at later levels of the course. You will also have the opportunity to study a modern European language. An optional work placement year enables you to put theory into practice in a real business situation.
  • Academic Title
    BA Marketing Management
  • Course description
    BA Marketing Management

    Programme

    Year 1

    -Business Accounting
    -Business Environment
    -Business Information Systems 1 OR Information Technology for Business
    -Law for Business
    -Marketing
    -Quantitative Methods OR
    -Quantitative Analysis
    -Organisation Behaviour
    -Option module

    Year 2

    -Accounting for Business Performance
    -Human Resource Management
    -International Business and Institutions
    -Operations Management
    -Marketing Communications
    -Quantitative Market Research
    -Qualitative Market Research
    -Option module

    Year 3

    -Strategic Management
    -Strategic Marketing Decisions
    -Option module

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