Comments about Professional Services Marketing, MA - At the institution - Greenwich - Greater London
Entry Requirements A good relevant first degree from a recognised university and, where English is the second language, IELTS 6.0 or TOEFL 550/213. Alternatively entry via the University of Greenwich International Pre-Master's Programme. Candidates with professional experience in service management or delivery are also encouraged to apply
Professional Services Marketing, MA
This proposed programme has been developed in response to the growing use of strategic marketing in professional services including accountancy, legal services, health and medicine, architecture, surveying and construction, ICT consultancy and design services.
The programme offers a mix of knowledge and skills designed to give managers and marketers the full range of professional services in both the private and public sectors.
* Introduction to Services
* Creating Advantage
* Exploring Service Contexts
* Reputation Management and Corporate Communications
* Managing Professional Relationships
* Theatre of Business
* Foundations of Scholarship
* Research Methods
Managerial and operational posts in marketing, customer relationship management, service quality and business development across a wide range of private and public organisations