BA Marketing

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London Metropolitan University

Comments about BA Marketing - At the institution - London - Greater London

• Objectives
  As focused, targeted marketing increasingly becomes a key factor in business success today, this highly vocational course will provide you with marketing skills that can be applied in many different sectors. The course takes a progressive and critical approach to the ways in which organisations identify and respond to their customers needs, exploring essential marketing concepts and showing how to apply them effectively.
• Entry requirements
  You should have 160-200 points, including at least 140 from two or more A-levels. English Language and Maths GCSE at grade C or above (or equivalent) are also required. These requirements may be varied in individual cases.
• Academic title
  BA Marketing
• Course description
  Course structure
  
  Full-time students take eight modules a year at each of three levels. Joint Honours involves four modules from each level in Marketing, plus four from your other subject. You may also choose a Major/Minor combination after level 1.
  
  Level 1
  
      * Business in its Environment
      * Information Handling
      * Introduction to Marketing
      * Economics for Business
      * Studying Marketing and Operations
      * Quantitative Decision-Making
  
  Level 2
  
      * International Marketing
      * Marketing Communications
      * Marketing
      * Market Research
      * Consumer Psychology and Buyer Behaviour
  
  Level 3
  
      * Marketing Planning and Control
      * Marketing Project
      * Advertising
      * Strategic Marketing
      * Services Marketing

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