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BA Interactive Media

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  • Objectives
    This course will enable students to design new media such as gaming and interactive forums such as YouTube and MySpace. It introduces design of interactive media content and media interactions, enabling students to design and analyse the interactions where consumers encounter new media technology. Students will be introduced to the practical and theoretical issues relating to the development of interactive design, contemporary debates, new media industries and management. It offers skills in web design and development, social network design, information architecture, the digital entertainment industry, project management and online marketing. In the course, creative and professional practice is firmly linked to critical reflection.
  • Entry requirements
    Normally students will need five GCSEs of grade C or above and two A levels or national equivalents. Maths GCSE is not required. Applicants with international qualifications and mature applicants are welcome.
  • Academic Title
    BA Interactive Media
  • Course description
    Course structure
    You will take 18 core modules, 6 optional modules (from a possible 20 options including Work Placement) and undertake research.

    Level 1

        * Design for Information
        * Introduction to Computer Aided Design with 3D Studies
        * Art, Media and Design in Context
        * Thinking Art, Media & Design
        * Introduction to Digital Communications

    Level 2

        * Professional Practice in Creative Industries
        * Media Industries
        * Principles of Interaction
        * 2D Image and Type
        * New Media Genres and Applications

    Level 3

        * Final Project
        * Advanced Computer Modelling Techniques
        * Advanced New Media
        * Digital Moving Image
        * Culture: Key Theories and Set Texts

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