This course will enable students to design new media such as gaming and interactive forums such as YouTube and MySpace. It introduces design of interactive media content and media interactions, enabling students to design and analyse the interactions where consumers encounter new media technology. Students will be introduced to the practical and theoretical issues relating to the development of interactive design, contemporary debates, new media industries and management. It offers skills in web design and development, social network design, information architecture, the digital entertainment industry, project management and online marketing. In the course, creative and professional practice is firmly linked to critical reflection.