* Leicester Business School is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner * Modules can offer exemptions from the qualifications of the professional bodies * An optional paid placement year offers professional experience with major employers such as IBM, Intel, Audi, Volkswagen, HSBC, 3M, General Mills/Green Giant, UBS Global Asset Management, Marks and Spencer and Siemens * Optional study exchange year in Europe or the USA.
BA International Marketing and Business
This programme links international marketing and business theories with the realities of operating as a marketer in the commercial world, keeping pace with the continuous challenges of operating in a global economy.
The first year of the programme introduces the basic principles of business, management, finance and marketing. The second and third years offer a range of marketing and business modules with an international focus, including International Business Environment, International Marketing Project, Strategic Marketing Management, Brand Management, Advertising and Promotion and Global Marketing Strategies. Optional modules could include E-Marketing, Marketing Communications, Interactive and Direct Marketing, International Accounting, International HRM, Services Marketing, Creative Management and Marketing and Customer Management.
This degree has close links with industry with several of the modules incorporating projects that involve working with live clients, agencies and industry bodies.