BA Marketing with Advertising

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Comments about BA Marketing with Advertising - At the institution - Hatfield - Hertfordshire

  • Objectives
    * Develop the skills and knowledge necessary to pursue a career within marketing and advertising * Gain exemptions from CIM qualifications * Benefit from our links with local industry and commerce * Take the opportunity to study abroad as part of your course
  • Entry requirements
    The university requires you to have at least 2 A Levels (or equivalent) to begin an Honours Undergraduate Degree Programme or at least one for a Foundation Degree. The entry requirements for undergraduate degrees are given generally in UCAS Tariff Points.
  • Academic title
    BA Marketing with Advertising
  • Course description
    BA Marketing with Advertising

    Year 1

    -Advertising Principles
    -Creativity, Technology and Innovation
    -Essential Data Analysis for Marketing
    -Introduction to Microeconomics B
    -Introduction to Public Relations
    -Personal Development Planning (UG): MAPS
    -Principles of Marketing 1 (A)
    -Principles of Marketing 2
    -The Marketing Challenge

    Year 2

    -Advertising Planning
    -Advertising in Context
    -Employability and Entrepreneurship A
    -Financial Information for Managers
    -Managing Human Resources B
    -Marketing Planning in Practice
    -Psychology and Consumer Behaviour for Marketers

    Year 3

    -Placement Portfolio

    Year 4

    -Corporate Social Responsibility and Sustainable Marketing
    -Global Marketing Ethics and Culture
    -Managing Media and Communications
    -Market and Social Research

    -Dissertation: Advertising
    -Integrated Project: Advertising
    -Research Methods

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