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BA Public Relations

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Comments about BA Public Relations - At the institution - London - Greater London

  • Objectives
    This vocational course provides you with a solid foundation in Public Relations theory and practice, giving you the skills necessary to start a career in either the commercial or public sector, PR consultancy, or within any organisation where you need to maintain relationships with a wide variety of stakeholder groups.
  • Entry requirements
    You should have 160-200 points, including at least 140 from two or more A-levels. English Language and Maths GCSE grade C or above (or equivalent) are also required. These requirements may be varied.
  • Academic Title
    BA Public Relations
  • Course description
    Course structure

    Full-time students take eight modules a year at each of three levels. Joint Honours involves four modules from each level in Public Relations, plus four from your other subject. You may also choose a Major/Minor combination at the end of level 1.

    Level 1

        * Introduction to Business
        * Introduction to Public Relations
        * Introduction to Marketing
        * The Internet and Business

    Level 2

        * Media Relations
        * Communications and Technology
        * Public Relations Theory and Practice
        * News and Journalism
        * Introduction to Digital Media

    Level 3

        * Corporate Communications
        * Public Relations Strategy
        * Current Issues in Public Relations
        * Globalisation and the Media
        * Media Power and Public Opinion

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