Course in Marketing Communications - Bristol City - Bristol - University of the West of England - I17679

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Course in Marketing Communications

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Course in Marketing Communications - At the institution - Bristol City - Bristol

  • Objectives
    The digital revolution has resulted in a widening of the number and types of organisations involved in communications. Whereas previously advertising was often confined to larger organisations in the commercial sector, the simultaneous presence of websites in particular has meant that most organisations, including those in the public sector, have to become far more professional in how they communicate with customers, the public and other stakeholders. Getting the right message across to the right people is fundamental to business success and those with expertise in marketing communications are always going to be in demand in areas such as advertising, PR, direct marketing, brand management, account management and marketing communications consultancy. This course will give you a core grounding in marketing whilst developing a marketing communications specialism and is of particular interest to professionals in the creative sector.
  • Entry requirements
    Entry requirements You’ll need: -a good honours degree (minimum 2:2) from a recognised Higher Education institution or equivalent from a recognised overseas institution, or -have a qualification such as the Advanced Certificate in Marketing, a BTEC or HND and have three years management experience, or -have a GMAT score of 550 or equivalent test or qualification. -Non UK degrees must be listed on NARIC a recognised equivalent to UK honours degree. If English is not your first language, you will also need to demonstrate your English Language proficiency. For example, you should have either: -A minimum grade of 6.5 overall on the British Council International English Language Test (IELTS) -A TOEFL score of at least 600 (written scale) or 250 (computer scale)
  • Course description
    Take your career to the next level

    Studying for a postgraduate qualification in marketing will give you the skills and insight needed to take that vital step up the ladder or move into a specialist role, putting you in a position to make a major impact on the success of your organisation.

    Content

    Core modules:

    -Marketing Strategy
    -Buyer Behaviour
    -Market Research
    -Principles of Marketing Communication Strategy
    -Business Information for Marketing
    -Implementing Integrated Marketing Communications
    -Managing PR and Corporate Communications in the Internet age

    Choose one from:

    -Customer Relationship Management
    -Global Marketing
    -Interactive Marketing
    -Dissertation

    In addition to these modules, your dissertation gives you the chance to research an area of marketing of particular interest to you and of relevance to your career or organisation.

    Teaching and learning
    You'll learn though formal classes and seminar sessions, as well as through group work and independent study. The work will include assignments, exercises, case studies and presentations with an emphasis on independent learning to develop your problem solving skills.

    Assessment
    Assessment is through supervised mini-projects, presentations, time-constrained assignments and examinations

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