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Objectives
The programme will provide you with a comprehensive overview of marketing as a precursor either to a career in marketing or to further academic research. The modules in the first semester are designed to provide the foundation for a more in-depth examination of marketing principles and practice in the second semester as well as helping students to critically analyse existing research in the discipline Particular areas of specialism include services marketing (financial services, travel and tourism), international marketing, consumer behaviour, not profit marketing, relationship marketing, consumption and marketing strategy.
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Entry requirements
The MA in Marketing is designed for students with a background in Marketing and Management Studies, who wish to develop their knowledge and understanding of marketing in theory and practice.
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Academic title
MA Marketing
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Course description
Key facts
-The Business School is a leading UK centre for management education, and is ranked seventh in the UK in the 2007 Times Good University Guide.
-We regularly review and update our MA programmes to ensure that their content is relevant to the changing global business environment
Course Content
The modules in the first semester of this course provide the foundation for a more detailed examination of marketing principles and practice in the second semester, as well as helping you to analyse existing research in the discipline.
You will study the following core modules in order to develop your knowledge and skills relating to Marketing:
-Marketing Management
-Marketing TheoryResearch Method
In addition, you will be able to choose from a broad range of elective modules:
At least two from:
-International Marketing
-Marketing Practice
-Product Market Strategies
-Understanding Buyer Behaviou
Not more than two from:
-Corporate Strategy
-Destination Management
-Legal and Social Issues in Insurance
-Management Information Systems
-Marketing Communications
-New Product/Service Development and Management
-Strategic Human Resource Management
Please note that all module details are subject to change.
Over the summer period towards the end of the course, you will undertake a 60-credit supervised 20,000-word dissertation on a subject of your choice relating to Marketing; you may have the opportunity to carry this out in collaboration with an external organisation.
The supervised dissertation allows you to develop your own independent research using concepts and techniques from the theoretical and methodological modules.
Course Structure
The MA in Marketing is taught on a full-time basis over one year.
During this time, you must accumulate 180 credits to qualify for the award of MA.
120 credits come from modules taught and examined during two 15-week semesters.
Each taught module typically consists of ten 2 or 3 hour sessions. Assessment is a combination of individual essay or group project and written examination.
The remaining 60 credits of this course are allocated to an independent dissertation, which is completed over the summer period for submission in September
