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Master Digital Media

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  • Objectives
    Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. This course addresses those needs and is designed to provide you with skills in multimedia content creation, interactive design, digital media project and account management. This course will appeal to graduates with an interest in digital media, experienced professionals from the media, public relations and marketing sector wishing to retrain for a career change or promotion, and those wishing to progress towards research and PhD studies. The Masters in Digital Media addresses issues in interactive design, interactive media, the internet and its applications, digital solutions for the industry and the public sector, usability design, effective new media project management, digital audiences and audience research, digital interactive television, mobile communications, and new media ownership. The course will provide skills in the relevant multimedia software. You will learn how to: -assess and select the appropriate tools to produce a multimedia project -produce multimedia projects using the appropriate software applications -research and analyse the current issues and future developments in multimedia and electronic publishing -manage digital media projects and production teams -appreciate the complexity of the international media and creative industries and communicate effectively in a media professional environment -apply research, design and management skills to the production of new media projects
  • Entry requirements
    A good honours degree or equivalent. Students with lower qualifications but substantial relevant experience in a related area of employment, such as the media and communications industry, are also encouraged to apply. These applicants will be asked to provide a written summary of their work history demonstrating its relationship to the aims of the course.
  • Academic Title
    MA Digital Media
  • Course description
    Course structure
    The course consists of two core modules, four optional modules, and a compulsory triple-module project or dissertation. One of the optional modules can be a "free" module taken from another Masters degree in the University.

    Core modules:

    -Principles of Digital Media
    -New Media Management
    -Digital Project/Dissertation

    Optional modules currently offered:

    -Knowledge Management Principles and Practice
    -Legal Aspects of Information and Knowledge Management
    -Digital Media Work Placement
    -Design for the Internet
    -Digital Video Production
    -Principles of Game Design
    -Responsive Environments
    -3D Animation for Multimedia
    -E-Solutions and Digital Media Applications
    -Journalism
    -Researching Communications
    -Mass Communications and New Technology
    -Globalisation, Internationalisation and Communications

    The Project/Dissertation is equivalent to three modules and is submitted at the end of the course. Research sessions and Project/Dissertation workshops are provided.

    Assessment
    Assessment methods include interactive projects, design portfolios, presentations, essays, examinations and reports.

    Career opportunities
    Equips you for a wide and expanding range of careers involving design, production and project management skills in digital media and communication.

    Attendance & duration
    Full-time: one year, two days a week (Mon & Fri)
    Part-time (day only): two years, one full day per week

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