Speak without obligation to
Bournemouth University, Faculty of Management
Your request has been sent correctly
Would you like to receive information about these related courses?
Just one more thing ...
Some institutions ask us for this data. Please, fill them in
Comments about MSc Marketing Management (Retail) - At the institution - Poole - Dorset
A Bachelors Honours degree with 2:2 in any subject, or equivalent.
If English is not your first language, you will need IELTS (Academic) 6.0 with a minimum of 5.5 in each component of writing, speaking, listening and reading, or equivalent.
Issues in retailing have caught the attention of the general public, especially in light of recent shifts in consumption behaviour, the continuous growth of digital technologies, as well as the overall dynamic and highly competitive nature of the industry. Such interest has created new opportunities in retail management and marketing. As such, the study of retailing at academic level remains critical for potential candidates currently working or hoping to secure employment in sectors relevant to retailing.This Master’s degree is a conversion course which is ideal for graduates who would like to change subjects or career direction. The course deals with the learning and practical application of concepts essential for operating and marketing a retail business. It will help you to understand the contemporary retail environment and examine topical issues related to retail management and marketing including digital marketing and globalisation.