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Postgraduate Certificate in Marketing

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  • Objectives
    The University of Westminster offers a Postgraduate Certificate in Marketing for those graduates employed in marketing who have no previous academic foundation in that area, or for graduates of non-business disciplines who would like to study for an MA in Marketing Management or in Marketing Communications. The Postgraduate Certificate provides an introduction to marketing and business that will enable you to understand the overall role of marketing in organisations, and the contribution made by junior marketing executives to different marketing functions. In addition to the benefits of an expert and motivated teaching team, the course offers the advantages of a central location and a variety of entry points to suit your individual circumstances.
  • Entry requirements
    A graduate, without academic background in marketing, you wish to improve your career prospects in the marketing area and aspire to reach a higher level of managerial responsibility. Your educational background and experience will provide a sound basis for successful study at the Postgraduate Certificate stage. You will be motivated and responsible for your own learning within the framework of tutorial guidance. You will work and share your experience with colleagues from a wide range of academic and professional backgrounds, thus contributing to an enjoyable learning experience.
  • Academic Title
    Postgraduate Certificate in Marketing
  • Course description
    What you will gain

    You will:

    i) broaden your analytical appreciation of marketing concepts and techniques;

    ii) understand the main types of marketing strategies and assess the impact of major environmental forces on marketing activities;

    iii) improve your career prospects in marketing and general business areas; and

    iv) on successful completion of the two core modules of the Certificate gain entry into the MA Marketing Management or MA Marketing Communications programme.

    Course Content

    Core modules
    -Marketing Principles
    -Financial Aspects of Marketing

    plus one of the following modules from the MA Marketing Management:

    -Buyer Behaviour
    -Marketing Research
    -Product and Pricing Management
    -Marketing Channels Management and Strategy
    -Marketing Communications

    or

    one of the following modules from the MA Marketing Communications:

    -Buyer Behaviour
    -Advertising Management
    -Public Relations Management
    -Sales Promotion/Field Theatre
    -Direct Marketing Management
    -Marketing and Media Research

    Teaching and Assessment
    The teaching approach is based on a combination of case studies, group work and practical assignments. Special emphasis is given to drawing out contributions based on your practical marketing experience.
    Assignments cover a broad range from essays to case studies to assess and provide practice in the analysis of business situations and decision-making.

    Workload
    Study in your own time, as well as attendance at the University, is a necessary co-requisite to completing the programme successfully and deriving the optimal benefit from the course. Participants are expected to spend at least the same amount of time per week in private study as they spend in class.
    Every student must ensure that adequate time is available for study. Your success will depend on self-motivation and effective time management.

    Entry Requirements
    i) Successful candidates will normally possess a UK Honours degree (minimum Second Class) or overseas equivalent;
    ii) exceptionally, non-graduates with significant experience of marketing may be admitted to the course;
    iii) all candidates will need to demonstrate that they have the commitment and motivation to benefit from, and contribute to, the course.

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