Course description
Structure and Content
You can study this either full-time or part-time to Postgraduate Certificate, Postgraduate Diploma or MSc levels.
You must attain 180 SCQF points to be awarded an MSc in Sport Management. You will achieve this by successfully completing seven taught modules and a dissertation or placement. Five of the taught modules are compulsory and you choose another two modules from a list of options.
Compulsory Modules
Principles of Sport Management: This module provides students with a critical understanding of how environmental factors influence strategic and operational decisions in the management of sport businesses.
Sports Finance: This module examines the role of finance and business in contemporary sport.
Sports Marketing: This module investigates the application of modern marketing techniques to the sports industry.
Sports Policy: This module provides students with a critical understanding of political ideologies and their relevance to an understanding of social policies for sport. It examines continuities and discontinuities in social policies for sport and the changing significance of sport in social and economic policies.
Sports Research: This module contributes to the planning, organisation, methodology and utilisation of skills required to undertake research in sport.
Option Modules
These include:
Sport and the Law
Monitoring & Evaluation in Sport: Delivering Outcomes
Sport, Culture & Society
Ethics in Sport
Economics of Sport
Project Management
Venture Management
Dissertation
Students complete a 12,000 – 15,000 word dissertation or a more applied research project.
Delivery and Assessment
Whilst the theoretical components of each module will be delivered by more traditional lecturing methods, the application of theory to practice will be explored through case study analysis, discussion with sport management practitioners, seminars and research. This approach will help you acquire ‘softer’ management skills such as problem-solving, team-working, leadership, analysis, evaluation and presentation, all of which are essential if you are to become an effective manager.
The modules are assessed by a mixture of coursework and examination.
Career Opportunities
Gaining this degree will provide you with the potential to apply for jobs in sport management in a local authority, commercial organisation such as Esporta or David Lloyd, or with a voluntary sport organisation such as a Governing Body of sport or home country Sports Council. You might also consider further developing your knowledge so you can work in sport marketing. A big advantage of this programme is that you will gain management knowledge which can be applied to a wider range of industrial sectors than just sport. Management is management: it is your knowledge of the context, in this case sport, which increases your potential to work in any given area.
