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Advertising & the Creative Economy MA

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  • Objectives
    It will develop your creative skills while also giving you an overview of how to manage the industry effectively within the creative economy.
  • Entry requirements
    If you are currently employed in or would like to develop a career in advertising, the Advertising and the Creative Economy course is ideal.
  • Academic Title
    Advertising & the Creative Economy MA
  • Course description
    Whatever your current job within the creative industries, no matter how much experience you have or what size of organisation you work for, Kingston’s Creative Industries programme is designed to suit you. We will provide you with the creative, leadership, entrepreneurship and management skills to succeed within the creative industries.

    Course structure
    Please note that this is an indicative list of modules and is not intended as a definitive list. We teach the course via a learning agreement

    In Part 1 of your course, you will study with students from across all the Creative Industries programmes. In Part 2 of your course, you will study alongside fellow students who have opted to work towards the same specialist discipline.

    Part 1: core modules
     
    -The Creative Economy4
    -Managing Creativity and Innovation5
    -Creative Leadership6
    -Contemporary Issues in the Creative Economy7
       
    Part 2: specialist modules
     
    -Corporate Branding and Strategies
    -Marketing Communication
    -Marketing Strategy
       
    Part 3: personal project (choose one)
     
    -Dissertation8
    -Innovative project9

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