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BA Advertising & Marketing Communication and Public Relations

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Comments about BA Advertising & Marketing Communication and Public Relations - At the institution - London - Greater London

  • Objectives
    London is one of the world's most important centres for advertising, communications and PR so this course offers a fantastic opportunity to get into this industry by studying the subject in the centre of London. The course aims to achieve a balance of the business-related acumen required in the industry, as well as the creativity and imagination that the industry requires from graduates.
  • Entry requirements
    You should also have 160-200 points, including at least 140 from two or more A-levels. English Language and Mathematics GCSE grade C or above (or equivalent) are also required. These requirements may be varied in individual cases
  • Academic Title
    BA Advertising & Marketing Communication and Public Relations
  • Course description
    Course structure

    Level 1

    Studying Marketing and Operations
    Introduction to Advertising
    Introduction to Public Relations
    Introduction to Marketing
    Media Culture and Society
    Business in its Environment
    Two free modules

    Level 2

    Communications and Technology
    Public Relations
    Theory and Practice
    Branding
    Consumer Psychology and Buyer Behaviour
    Media Relations

    Level 3

    Current Issues in Advertising
    Advertising Theory
    Corporate Communications
    Public Relations Strategy
    Customer Relationship Management
    Advertising and PR Project

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