BA Global Marketing

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Objectives Marketing is central to the commercial effectiveness of organisations in the business, voluntary or public sectors. A market orientation provides competitive advantage through innovative and creative marketing strategies. Today's markets are increasingly global and future marketing managers will need the skills to compete worldwide. This course helps you to develop these skills with enormous opportunities for graduates to secure highly paid and rewarding employment.
Entry requirements Entry Requirements The programme offers the opportunity for candidates with a UK BTEC HND or equivalent (for example, UK or overseas qualifications rated as equivalent to the UK HND qualification) in a business related area with substantial marketing content to top-up to honours degree level. There are two opportunities for entry onto this pathway in September and January.
Academic title BA Global Marketing
Course description Course Structure

International Marketing
Cross Cultural Studies
International Business
Strategic Marketing Planning
Global Marketing Undergraduate Dissertation