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BA Advertising

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  • Objectives
    * Leicester Business School is a Chartered Institute of Marketing (CIM) Accredited Study Centre and an Institute of Direct Marketing (IDM) Key Educational Partner. Students can gain exemptions from the qualifications of these professional bodies as part of their Degree * An optional paid placement year offers professional experience with major employers such as Millward Brown, Ogilvy & Mather, Ketchum PR, Capital Radio, Cadbury's, IBM, Intel, Audi, Volkswagen, HSBC, Marks and Spencer, 3M, UBS Asset Management and Siemens.
  • Entry requirements
    Entry requirements Normally 280 UCAS Tariff points including at least two subjects at Advanced Level (or equivalent).
  • Academic Title
    BA Advertising
  • Course description
    BA Advertising

    Programme

    Effective marketing communications is an essential element of any firm's marketing strategy. This course focuses on advertising and communications theory and practice and explores this exciting discipline within the wider subject area of marketing.

    The first year of this programme introduces the basic principles of business, management, finance and marketing. The second and third years include a range of specialist core modules such as Advertising and Promotion, Brand Management, Buyer Behaviour, Marketing Research, Interactive and Direct Marketing, Campaign Planning, Advertising and Marketing Communications, and Project and Strategic Marketing Management. Optional modules might include International Marketing, Non-Profit Marketing, Customer Management, Interactive Marketing Campaigns and E-Marketing.

    This Advertising degree has close links with industry with several modules incorporating projects that involve working with live clients, agencies and industry bodies.

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