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BA Advertising & Marketing Communication

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  • Objectives
    This vocational course provides you with a sound foundation in marketing communications theory and practice, developing your skills for a career in advertising, direct marketing, public relations, sales promotion and other areas of the marketing communications sector. Through the Schools links with many London-based companies and agencies, there are opportunities to study contemporary developments in the industry.
  • Entry requirements
    You should also have 160-200 points, including at least 140 from two or more A-levels. English Language and Mathematics GCSE grade C or above (or equivalent) are also required. These requirements may be varied in individual cases
  • Academic Title
    BA Advertising & Marketing Communication
  • Course description
    Course structure

    Single Honours involves eight modules per level. Joint Honours comprises four modules per level in Advertising and Marketing Communication, plus four modules per level from your other subject. Joint Honours students may also choose a Major/Minor combination after level 1.

    Level 1

    Introduction to Advertising (Marketing Communications)
    Introduction to Marketing
    Studying Marketing and Operations
    Quantitative Analysis
    Foundations of Business Psychology

    Level 2

    Integrated Marketing Communications
    Public Relations Theory and Practice
    Consumer Psychology and Buyer Behaviour
    Branding

    Level 3

    Advertising
    Corporate Communications
    Customer Relationship Marketing
    Current Issues in Advertising ( Marketing Communications)
    Advertising Theory
    Globalisation and the Media
    Media Power and Public Opinion

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