Marketing and Public Relations in Educational Settings Postgraduate Course

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Course description Duration:10 DaysCourse Contents, Concepts and IssuesPart 1 - Conceptualising Marketing (1) Defining Marketing; The Marketing Process; Classical Marketing Philosophies: Marketing Management  The Applicability of the Marketing Mix to Educational Settings; From 4Ps to 5Ps: Marketing Mix Extension; Educational Products and Services; Pricing Educational Products and Services; Promoting Educational Products and Services; Placing or Distributing Educational Products and Services: Accessibility; People Focus in Educational Products and Services: Relationship Management; Market Segmentation; Target Marketing; Demand Management.Part 2 - Conceptualising Marketing (2) Building Client Relationships; Client Perceived Value; Client Satisfaction; Client Relationships; Partner Relationship Marketing; Client Equity Choosing a Value Proposition; Value Delivery Network; Client-Driven Marketing Strategy; Marketing Plan.Part 3 – Creating Value, Throughout The Product Mix (1) Creating Client Value; Market Segmentation and Targeting; Managing the Marketing Effort; Marketing Implementation; Marketing Department Organisation; Marketing Control Process; The Promotion Mix; Integrated Marketing Communications; Shaping the Overall Promotion Mix; Promotion Mix Strategies; Push Strategy; Pull Strategy; Advertising;