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BA Active Sportswear

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Comments about BA Active Sportswear - At the institution - London - Greater London

  • Objectives
    This course is aimed at students who wish to combine innovative design development with technical awareness and strategic skills within the fashion product industries -relevant to active sportswear.
  • Entry requirements
    All applicants will be expected to demonstrate academic aptitude and a strong interest in pursuing a career in their appropriate sector of the fashion industry. The course seeks to recruit a diversity of applicants and the following attributes are desirable: * Ability to link creativity, practice and technology with an understanding of market opportunities * Strong interest in related fashion product * Innovation as demonstrated in portfolio * Independent thinker * Creative practical and project development skills
  • Academic Title
    BA Active Sportswear
  • Course description
    BA Active Sportswear


    Stage 1: Students engage with research methods and the generation of innovative design proposals through a variety of processes, technologies and experimental applications.  Experimentation is aligned with materials exploration development processes, and construction techniques. The fundamentals of market awareness, social and environmental issues, consumer behaviour and supply chain management introduce the student to the context of the professional sector.

    Students are supported by demonstrations and experience of the Colleges digital technology provision - rapid prototyping, body and foot scanners, sonic welding, laser cutting, etc.

    In addition, a range of relevant digital software programmes informs students in virtual design, garment construction and ergonomic considerations.

    The curriculum benefits from an integrated programme of Cultural and Historical studies. Core units at Stage 2 provide a range of opportunities to experience professional practices through sponsored briefs, competitions and subject specialist inputs, covering local, national and international contexts and issues. Students are prepared and supported for an optional year on a hosted work placement by dedicated input and guidance from the College's Fashion Business Resource Studio (FBRS).

    This optional year is recognised by the Diploma in Professional Studies award.

    In addition, students may choose units from a range of Discipline Electives - designed to enhance and nurture creativity, understanding and inquiry at undergraduate level.

    Stage 3 of the course allows student to research, identify and create a final project with self- defined parameters - customer, market, season, competitors, etc. Each student will define and realise an individual outcome - supported within common core units in research planning, concept development, realisation and reflection.

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