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Graphic and Digital Design, BA Hons (route B)

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  • Entry requirements
    Entry requirements Normally 230 UCAS points, plus a creative portfolio interview. Foundation Diploma in art and design or EDEXCEL/BTEC National Diploma in graphic design or a related subject. A-levels and GCSEs, grade C or above
  • Academic Title
    Graphic and Digital Design, BA Hons (route B)
  • Course description
    This programme focuses on the communication of ideas and information for print and digital media. Integrating traditional design principles with new media technology, students gain the skills and knowledge essential for a successful career in the creative industry. Students are encouraged to express ideas through an understanding of visual perception, context and form, image making, typography, photography, and moving image and interactive digital media.

    Students explore a variety of different media and develop specialist skills in line with their own personal ideas and ambitions. Studio-based teaching and technical workshops are complemented by contextual and professional studies. Practising designers contribute throughout the programme to keep students up-to-date with current design practice and technological change. Students also exhibit at the New Blood and FreeRange graduate degree shows.

    Year 1

        * Creative Visualisation and Presentation
        * Graphic Design Principles
        * Visual Studies - Drawing and Illustration
        * Life Drawing
        * Typography
        * Photography
        * Animation and Video
        * Interactive Media
        * Design History and Theory

    Year 2

        * Information Design
        * Branding
        * Packaging
        * Editorial Design and Print Production
        * Advertising
        * Interactive Digital Media
        * Moving Image - Film and Animation
        * Contemporary Graphic Practice and Critical Debate
        * Work Experience

    Year 3

        * Research Project
        * Live Briefs
        * Competition Work
        * Major Design Project
        * Portfolio Preparation
        * Final Year Exhibition

    Career options

    Work in all graphic-design-related fields: design agencies specialising in print, publishing, packaging, branding and interaction design; advertising agencies; agencies specialising in animation and the moving image

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