Market and Social Research Practice Diploma-MA

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Comments about Market and Social Research Practice Diploma-MA - At the institution - Kingston Upon Thames - Greater London

  • Objectives
    It provides a structured programme of learning and assessment together with opportunities for professional development in key research areas. Once you have successfully completed this diploma, you will have the opportunity to upgrade to a masters level qualification by undertaking a 6-12 month dissertation programme (subject to validation).
  • Entry requirements
    This new Market Research Society (MRS) Diploma in Market and Social Research Practice is ideal if you are an experienced researcher seeking a higher-level management position within the research sector.
  • Academic title
    Market and Social Research Practice Diploma/MA
  • Course description
    What will you study?
    You will follow a syllabus set by the Market Research Society (MRS) – the world’s largest association representing providers and users of market, social and opinion research and business intelligence.

    You will learn how to make critical and accurate assessments of the need for research in any given context, as well as how to select appropriate approaches and methods based on a sound understanding of theory and practice. You will gain the skills necessary to analyse, interpret and report on research data in a way that adds value for the client. By the end of the course you will be competent in the management of all aspects of the research process.

    To top-up your diploma to an MA in Market and Social Research Practice, you will undertake a practical, market research project grounded in marketing and social research theory and application, assessed through a research proposal and dissertation. (This top-up programme is subject to validation.)

    Course structure
    Please note that this is an indicative list of modules and is not intended as a definitive list.

    Diploma modules
    -Case Studies in Market and Social Research
    -Marketing Research and Information
    -The Analysis and Interpretation of Quantative Market and Social Research Data
    -The Principles and Practice of Market and Social Research
    -Collection, Analysis and Interpretation of Qualitative Data

    MA top-up only
    -Market Research Project/Dissertation

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