Course description
This course provides a programme of studies covering both the business and strategy elements of marketing. It has been developed in consultation with leading employers, and is recognised by the Chartered Institute of Marketing for maximum exemptions against the CIM diploma examinations.
Course content
There is a core of mandatory business modules, in areas covering finance, strategic management, and human resource management, along with other specific marketing modules. You will be required to undertake a marketing dissertation.
Additional support for international students
Coventry University takes pride in the culture and richness that its international students bring to campus life. Currently over 2,000 international students from some 90 countries are pursuing programmes of study here, with a growing amount enrolling on postgraduate courses. A recent report ranked the University highly in terms of international student numbers, recognising our reputation as a leading international institution.
To meet the needs of this rapidly growing community within the University's student population, our International Office is on hand to provide assistance on all relevant matters such as visas and immigration. It also serves as an information centre to help international visitors locate the many services and activities both on campus and further afield.
MBA Marketing
MBA Marketing is a further specialist MBA route for
students who wish to customise their programme from a
marketing perspective. It combines generic MBA material
in addition to specialist coverage of the marketing function
and contemporary marketing issues. MBA Marketing
modules also carry some exemptions for students wishing
to study later for the professional Chartered Institute of
Marketing examinations
Semester 1
All MBA students (regardless of their
chosen route) study FOUR core
management modules. These are:
• Human Resource Management
• Marketing Management
• Financial Analysis & Decision Making
• Economic Environment of Business
Semester 2
Strategic Management
(Studied by all MBA students.)
In addition, students must choose a
further THREE modules from a list of
modules relevant to their named MBA
award. These are indicated below:
MBA General Management students
study THREE modules namely:
• Issues in Strategic Leadership
Plus TWO further modules from
• European Business
• International Financial Markets
• Marketing Communications
• Entrepreneurship and
Small Business
• International Business and
Global Strategy
MBA International Business students
study THREE modules:
• Critical Issues in Global Business
Plus TWO further modules from
• European Business
• Asian Business and
Global Challenge
• International Marketing
• International Business Law
• International Business and
Global Stratergy
MBA Finance students study THREE
modules namely:
• Corporate Finance
• Institutional Investments
• International Financial Markets
MBA Marketing students study THREE
modules namely:
• Marketing Planning
• International Marketing
• Marketing Communications
Semester 3
During the final semester all students
will undertake a module on Research
Methods and either a company
internship or a dissertation in a
specialist area relevant to their chosen
MBA. In each case, the student will
have an allocated staff member acting
as their personal supervisor.
If the dissertation is chosen, staff
members will supervise dissertations
that fall within their area of expertise or
alternatively, staff will suggest topics
which lie within their specialist expertise.
Pattern and Mode of Attendance
MBA General Management,
MBA Finance, MBA International
Business and MBA Marketing courses
are all semester-based. There are two
start dates each year.
September Start
Semester 1 September to December
Semester 2 January to April
Semester 3 May to September
or
January Start
Semester 1 January to April
Semester 2 May to July
Semester 3 September to January
* The Business School is currently developing
an April/May start date from 2009 for a limited
selection of MBA programmes.
