Advertising has long been considered a provocative and magnetically enticing career, way before hit TV dramas like Mad Men hit our screens, and for those harbouring dreams of making a splash in the industry, this is the course for you.
Throughout your time spent studying on this dynamic degree, you'll gain a second-to-none understanding of the strategy, development and planning of advertising in conjunction with other marketing activities. You’ll also discover how to develop strategic responses to advertising and marketing communications problems, giving you a well-rounded set of skills and strong grounding in the management process, ultimately allowing you to enter a diverse range of roles within the sector.