We have pioneered the teaching of
marketing communications and delivered sector-leading degrees for over 25
years. We currently offer four degrees developed to give you a critical
understanding of your chosen discipline and the practical skills required to
pursue a successful career. Taught by expert lecturers, highly qualified practitioners
and accomplished industry guest speakers, these degrees will help you graduate
as someone capable of defining new practice in your industry and setting new
benchmarks for excellence in your field.
As a student on any of these degrees, you would join the
Marketing Communications course at enrolment and undertake a common shared
first year of study. This is designed to provide a foundational knowledge and
give you a broad understanding of the different promotional tools available to
the marketing communications practitioner. This means you’ll be making a more
informed decision about which direction you want to take your career, and
you’ll have an understanding of all elements of the industry – which is
reflected in the workplace and will make you even more employable when you
Towards the end of the first year, you will then decide
whether to stay on the Marketing Communications degree or specialise in one
particular practice; Marketing Communications with Public Relations, Marketing
Communications with Advertising or Marketing Communications with Digital Media.
All of the degrees in this framework have been awarded
Graduate Gateway status by the Chartered Institute of Marketing (CIM). In your
first year you will have the chance to gain the CIM Foundation Certificate in
Marketing, and in your second year you will be able to gain a further professional
qualification relevant to your specialism.
In year three you’ll have the opportunity to put theory into
practice as you complete a work placement anywhere in the world, giving you the
chance to make great career contacts and bolster your blossoming CV. In year
four you’ll complete a dissertation, and craft your own curriculum as you
select units to suit your interests and, ultimately, your career aspirations.