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BA (Hons) Marketing Communications

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  • Entry requirements
    For September 2020 and September 2021 entry:

    The entry requirements for this course are 104 - 120 UCAS tariff points including a minimum of two A-levels or equivalent.

    Numeracy and Literacy: GCSE English Language or English Literature and Mathematics grade 4 (or grade C in the old grading system). We also accept iGCSEs, Key Skills and Functional Skills and other qualifications at Level 2 of the National Qualifications Framework.

    International entry requirements:

    For September 2020 entry:

    If English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.0 in each component, or equivalent.

    For September 2021 entry:

    If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum 6.0 in writing and 5.5. in all other components, or equivalent.
  • Academic Title
    BA (Hons)
  • Course description
    We have pioneered the teaching of marketing communications and delivered sector-leading degrees for over 25 years. We currently offer four degrees developed to give you a critical understanding of your chosen discipline and the practical skills required to pursue a successful career. Taught by expert lecturers, highly qualified practitioners and accomplished industry guest speakers, these degrees will help you graduate as someone capable of defining new practice in your industry and setting new benchmarks for excellence in your field. As a student on any of these degrees, you would join the Marketing Communications course at enrolment and undertake a common shared first year of study. This is designed to provide a foundational knowledge and give you a broad understanding of the different promotional tools available to the marketing communications practitioner. This means you’ll be making a more informed decision about which direction you want to take your career, and you’ll have an understanding of all elements of the industry – which is reflected in the workplace and will make you even more employable when you graduate. Towards the end of the first year, you will then decide whether to stay on the Marketing Communications degree or specialise in one particular practice; Marketing Communications with Public Relations, Marketing Communications with Advertising or Marketing Communications with Digital Media. All of the degrees in this framework have been awarded Graduate Gateway status by the Chartered Institute of Marketing (CIM). In your first year you will have the chance to gain the CIM Foundation Certificate in Marketing, and in your second year you will be able to gain a further professional qualification relevant to your specialism. In year three you’ll have the opportunity to put theory into practice as you complete a work placement anywhere in the world, giving you the chance to make great career contacts and bolster your blossoming CV. In year four you’ll complete a dissertation, and craft your own curriculum as you select units to suit your interests and, ultimately, your career aspirations.

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