BA (Hons) Marketing Communications - Poole - Dorset - Bournemouth University, Media School - I35015

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BA (Hons) Marketing Communications

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BA (Hons) Marketing Communications - At the institution - Poole - Dorset

  • Entry requirements
    For September 2019 and September 2020 entry: The entry requirements for this course are 104 - 120 UCAS tariff points including a minimum of two A-levels or equivalent.



    Numeracy and Literacy: GCSE English and Mathematics grade 4 (or grade C in the old grading system). We also accept iGCSEs, Key Skills and Functional Skills and other qualifications at Level 2 of the National Qualifications Framework.



    International entry requirements:



    For September 2019 entry: If English is not your first language you'll need IELTS (Academic) 6.5 with a minimum of 6.0 in each component, or equivalent.



    For September 2020 entry: If English is not your first language you'll need IELTS (Academic) 6.0 with a minimum of 6.0 in writing and 5.5 in all other components, or equivalent.
  • Academic title
    BA (Hons)
  • Course description
    We have pioneered the teaching of
    marketing communications and delivered sector-leading degrees for over 25
    years. We currently offer four degrees developed to give you a critical
    understanding of your chosen discipline and the practical skills required to
    pursue a successful career. Taught by expert lecturers, highly qualified practitioners
    and accomplished industry guest speakers, these degrees will help you graduate
    as someone capable of defining new practice in your industry and setting new
    benchmarks for excellence in your field.

    As a student on any of these degrees, you would join the
    Marketing Communications course at enrolment and undertake a common shared
    first year of study. This is designed to provide a foundational knowledge and
    give you a broad understanding of the different promotional tools available to
    the marketing communications practitioner. This means you’ll be making a more
    informed decision about which direction you want to take your career, and
    you’ll have an understanding of all elements of the industry – which is
    reflected in the workplace and will make you even more employable when you
    graduate.

    Towards the end of the first year, you will then decide
    whether to stay on the Marketing Communications degree or specialise in one
    particular practice; Marketing Communications with Public Relations, Marketing
    Communications with Advertising or Marketing Communications with Digital Media.


    All of the degrees in this framework have been awarded
    Graduate Gateway status by the Chartered Institute of Marketing (CIM). In your
    first year you will have the chance to gain the CIM Foundation Certificate in
    Marketing, and in your second year you will be able to gain a further professional
    qualification relevant to your specialism.

    In year three you’ll have the opportunity to put theory into
    practice as you complete a work placement anywhere in the world, giving you the
    chance to make great career contacts and bolster your blossoming CV. In year
    four you’ll complete a dissertation, and craft your own curriculum as you
    select units to suit your interests and, ultimately, your career aspirations.

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