MA Strategic Fashion Marketing

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  • Objectives
    The MA Strategic Fashion Marketing provides a learning environment in which business graduates can develop both creative and strategic skills in fashion marketing and management. It has an established record of recruiting high calibre international and home/EU students who predominately go on to develop successful middle management fashion marketing careers across the fashion industry spectrum.
  • Entry requirements
    -A good Honours degree in a related discipline (2:1 or above) or equivalent qualification or a minimum of 3 years industrial experience at an appropriate level -IELTS level 7.0 or equivalent if English is not your first language Applicants should be articulate, well-read and culturally aware individuals who are confident in being able to contribute to contemporary debate in all aspects of fashion.
  • Academic title
    MA Strategic Fashion Marketing
  • Course description
    Fashion marketing has a major contribution to make to business success in the ever-changing global and domestic marketplace. Understanding the product/market and consumer complexity, which now prevails, requires innovative strategies, business models and tactics.

    In this context, MA Strategic Fashion Marketing covers relevant subjects in four units of study, which comprise the first stage taught framework. Fashion Brand Marketing considers the design, development and marketing strategies of diverse fashion brands; Fashion Business Strategy examines a range of concepts for developing appropriate business models in fashion companies. Marketing communications considers new and old media ways of communicating fashion brands to different consumer target groups. International Marketing and Retailing Strategies examines case studies of successful international fashion corporations in different global markets and contexts. All units are assessed by a mix of academic papers and presentations.

    Supporting the development of your study is the Research Methods unit, which covers the academic disciplines underpinning a variety of research approaches on the programme. The Contextual Studies unit provides a breadth to your studies with themes including cultural, historical, design and global perspectives on fashion futures. The course culminates in the Masters Dissertation on an original topic, which is proposed and negotiated by you and developed under tutorial supervision. For example, previous topics have included:

    'An investigation into the interrelation dynamics of Chinese cultural values and consumer preferences in store image attributes'
    'The effect of country stereotyping on UK consumer attitudes towards contemporary Indian High-Fashion'
    'Building competitive advantage within the Turkish apparel manufacture through Value Chain configurations.'

    LCF Master's graduates have an acknowledged advantage in the employment market, obtaining work in a wide range of vocational and academic fields related to fashion. The MA also provides an excellent preparation for higher level research degrees (MPhil or PhD), with an increasing number of graduates undertaking research in fashion related subjects, in practice or theory or entering into education as lecturers.

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