Strategic Marketing (Executive Track), MA

Speak without obligation to University of Greenwich

To contact you must accept the privacy policy

Image gallery

Comments about Strategic Marketing (Executive Track), MA - At the institution - Greenwich - Greater London

  • Objectives
    The programme aims to advance an individual's marketing knowledge, skills and understanding to meet the increasingly competitive challenges of the marketplace.
  • Entry requirements
    Entry Requirements A first degree and some marketing experience or a CIM advanced certificate in marketing and marketing management experience. Good written and spoken English is needed. Those with more extensive managerial experience may be fast tracked through the programme
  • Academic title
    Strategic Marketing (Executive Track), MA
  • Course description
    This is an executive programme designed for marketing professionals who already hold the Chartered Institute of Marketing (CIM) Diploma and who wish to upgrade the qualification to Master's level.

    There is also a fast track entry route for those with substantial marketing experience at a senior management level.

    The programme consists of block teaching interspersed with recommended reading and private study. The block release mode at The Marketing Forum consists of eight 'blocks' of study, each of which takes two days. These study blocks on Friday and Saturday are held approximately once a month.

    Courses

        * E-Commerce and Internet Marketing
        * Relationship and Direct Marketing
        * Marketing Analysis
        * Planning and Control
        * Marketing Strategy
        * International Marketing
        * Consumer Behaviour
        * Marketing Communications
        * Dissertation

Other programs related to marketing strategy

This site uses cookies.
If you continue navigating, the use of cookies is deemed to be accepted.
See more  |