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BA Fashion Marketing

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Comments about BA Fashion Marketing - At the institution - London - Greater London

  • Objectives
    Fashion is important to the UK economy. It is estimated that there are approximately 110,000 people employed within this industry, which has grown since 2000. More significantly, a shift in importance has occurred away from manufacturing towards marketing, marketing communications, distribution and supply chain relationships. As a consequence, there is an increased demand for graduates who are equipped with business knowledge of the fashion industry. To this end, the aim of the course is to provide students with a contemporary understanding of fashion marketing in order to meet the demands of the sector. Ultimately, graduates will be prepared for employment both within the national and international fashion environment.
  • Entry requirements
    You should also have 160-200 points, including at least 140 from two or more A levels. English and Maths GCSE grade C or above (or equivalent) are also required.
  • Academic Title
    BA Fashion Marketing
  • Course description
    Course structure

    The course involves studying 8 modules per academic level.

    Level 1 introduces you to marketing communications with a grounding in business. It also prepares you for higher education-level study, introducing key topics and helping you to gain an overview of your subject.

    Core modules

        * The Fashion Industry
        * Fashion Forecasting and Marketing
        * Fashion Buying
        * Fashion and the Supply Chain
        * Fashion Marketing Project

    Optional modules include

        * Public Relations
        * Advertising and Marketing Communication
        * Retailing
        * Market Research
        * Media Relation
        * Branding
        * International Marketing

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