Fashion is important to the UK economy. It is estimated that there are approximately 110,000 people employed within this industry, which has grown since 2000. More significantly, a shift in importance has occurred away from manufacturing towards marketing, marketing communications, distribution and supply chain relationships. As a consequence, there is an increased demand for graduates who are equipped with business knowledge of the fashion industry. To this end, the aim of the course is to provide students with a contemporary understanding of fashion marketing in order to meet the demands of the sector. Ultimately, graduates will be prepared for employment both within the national and international fashion environment.