Category:Marketing
Study mode:At the institution
BA Sports Marketing with PR The emergence of a sports culture has led to a huge increase in sport related marketing, turning sport into a global industry. International sports events with multi-million dollar media rights, merchandising opportunities and corporate...
Category:Marketing
Study mode:At the institution
BA Marketing The course aims to fully prepare you for a career in marketing. We develop an in-depth understanding of the strategic role of marketing by examining and applying key principles and concepts. In addition the programme offers progressively more specialised...
Category:Marketing
Study mode:At the institution
BA International Marketing The course provides graduates with an understanding of principles and key concepts of marketing as well as an appreciation of the international environment and the strategies required for global success. It also offers the opportunity...
Category:Marketing
Study mode:At the institution
BA Digital Marketing The internet and other communications technology have transformed the world of marketing, so that all organisations now need to consider how they should use technology to meet the needs of their customers. Consumers and business to business...
Category:Marketing
Study mode:At the institution
BA Marketing with Innovation Marketing and creativity are complementary processes. Organisations must create new products and services in order to continue satisfying customers and maintain competitive advantage. With the increasing pace of technological change,...