MSc/PGDip/PGCert in International Marketing Management The global marketplace requires a critical overview of the management of products and services. A famous American writer on management, Peter Drucker, wrote that businesses only need to have two functions1
MSc/PGDip/PGCert in International Retail Marketing Retailing is a highly significant economic activity on both a national and international scale. The School of Management recognises this in offering a brand new MSc designed for those looking to develop their1
MSc/PGDip/PGCert in Marketing Management A famous American writer on management, Peter Drucker, wrote that businesses only need to have two functions: marketing and innovation. Their essential business is to create customers. Marketing management is therefore1
MSc/PGDip/PGCert in Retail Management Retailing is a highly significant economic activity on both a national and international scale. In the UK alone, retail sales totalled approximately £256 billion in 2006 (British Retail Consortium, 2007).
The MSc in Reta1
Study mode: At the institution
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