MSc Retail Management and Marketing

Comments about MSc Retail Management and Marketing - At the institution - Poole - Dorset

• Entry requirements
  A Bachelors Honours degree, 2.2 or above or equivalent, or relevant comprehensive professional experience at senior management level. If English is not your first language you'll need IELTS 6.0 (Academic) with a minimum of 5.5 in each component of writing, speaking, listening and reading.
• Academic title
  MSc
• Course description
  This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction.
  Retailing is one of the largest sectors in the world economy. In some
  countries it is well established with large multinational companies
  constantly investing in customer-oriented marketing efforts to attract
  customer spending and loyalty. Marketing is an essential part of
  retailing.
  This course deals with the learning and practical application of
  concepts essential for operating and marketing a retail business, and
  will help you to understand the contemporary retail environment and
  examine topical issues related to retail management and marketing.
  You’ll learn from research-active, industry-experienced staff who
  have published innovative research into retail management and marketing
  issues. You'll develop analytical skills essential for operating and
  marketing in international retail environment by critically examining
  international retail development and activity, with a view to putting
  this knowledge into practice.

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