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Comments about MSc Retail Management and Marketing - At the institution - Poole - Dorset
Entry requirements
A Bachelors Honours degree, 2.2 or above or equivalent, or relevant comprehensive professional experience at senior management level. If English is not your first language you'll need IELTS 6.0 (Academic) with a minimum of 5.5 in each component of writing, speaking, listening and reading.
Academic title
MSc
Course description
This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction.
Retailing is one of the largest sectors in the world economy. In some
countries it is well established with large multinational companies
constantly investing in customer-oriented marketing efforts to attract
customer spending and loyalty. Marketing is an essential part of
retailing.
This course deals with the learning and practical application of
concepts essential for operating and marketing a retail business, and
will help you to understand the contemporary retail environment and
examine topical issues related to retail management and marketing.
You’ll learn from research-active, industry-experienced staff who
have published innovative research into retail management and marketing
issues. You'll develop analytical skills essential for operating and
marketing in international retail environment by critically examining
international retail development and activity, with a view to putting
this knowledge into practice.