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Strategic Marketing (MSc)

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Comments about Strategic Marketing (MSc) - At the institution - Cardiff - Cardiff - Cardiff - Wales

  • Objectives
    To offer knowledge and expertise for a career in marketing in the UK or overseas in industry, commerce or the public sector, or to pursue further research for a PhD.
  • Entry requirements
    Entry Requirements:

    The course is suitable for graduates in business administration, management, marketing or other areas of social science and preferably with 2 years or more marketing experience.

    Applications will be considered from recent graduates with an Honours degree from an approved university or those with a similar level of qualification gained by other methods. Non-graduates with approved professional qualifications or work experience may also be considered under certain circumstances.

    Applicants whose first language is not English will be required to pass either IELTS/TOEFL exams, obtaining a minimum score of IELTS band 6.5 or 570 in TOEFL (230 for computer-based marking).
  • Academic Title
    Strategic Marketing (MSc)
  • Course description
    Course Description:

    The MSc in Strategic Marketing includes courses covering marketing and strategy theory, strategic marketing management, strategic marketing systems, behavioural aspects of marketing, research in strategic marketing, marketing and society, international marketing and electronic and interactive marketing.

    After pursuing the taught modules, students carry out a marketing plan project in order to allow them to understand the application of their new learning in the generation of a marketing plan.

    Special Features:

        * The course is designed to be relevant to a wide range of students from both developed and developing countries with career aspirations in a wide variety of marketing situations.
        * It provides excellent preliminary training for those who wish to pursue further research for a PhD with a view to an academic or similar research-orientated career.
        * It provides students with expertise in all aspects of strategic marketing

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